Sales & Marketing

6 Decision Criteria for Developing a Customer-Centric SKU Management Plan

Play the role of a critical customer, focusing on availability, urgency, reliability, accuracy and individual SKU characteristics.

November 19, 2019

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I have been a management consultant for several years, and I have great interest in the most challenging areas of a distributor’s business. Meeting customer expectations while dealing with a high volume of SKUs is high on that list. In the following example of a distributor that was able to rise to the challenge, the company is a distributor of complex replacement parts, test equipment and design/test/prototype automation components had an exceptionally large number of SKUs that had to be available on relatively short notice to a national market.  

Historically, the distributor maintained…

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