Tom McFadyen on How AI is Reshaping B2B Commerce

May 4, 2026

AI is reshaping B2B commerce faster than most distributors are prepared for. Tom McFadyen of McFadyen Digital joins the MDM Amplify Podcast to break down why AEO & GEO are suddenly critical web search components, AI use cases and the rise of agentic commerce — and what it all means for distributors right now.

Featuring

Tom McFadyen

CMO, McFadyen Digital

Guest Name

Title, Company

Guest Name

Title, Company

Podcast Host

Mike Hockett

MDM Executive Editor

Mike Hockett is the MDM Executive Editor and has led MDM’s editorial direction across its various content channels since 2022.

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