Pepper, an e-commerce platform for food distributors, has raised $16 million in Series A funding to “enhance the ordering experience” for distributors serving more than 25,000 restaurants and grocery stores in the U.S. and Canada, the company announced.

Index Ventures led the round of funding, with participation from Greylock, Imaginary Ventures, BoxGroup, Moving Capital and Brett Schulman, bringing the total capital raised to date to $20 million.

“This funding enables us to accelerate product development in key areas such as digital payments and a product recommendation engine to grow sales,” says Bowie Cheung, Pepper co-founder and CEO. “Our existing clients have been asking for these features, and we’re excited to be able to create even more value for them.”

Founded in early 2020, Pepper is now a full-service online ordering catalogue and payment system.

The platform can support catalogs with over 100,000 items for distributors in every category, including dairy, seafood, produce and packaging.

“It enables businesses of all sizes to launch mobile apps and websites that make ordering online a real business growth engine and provides flexible payment options that fit in any model,” Pepper said in a statement.