Avnet Inc. (Nasdaq: AVT) of Phoenix has named Dayna Badhorn its regional president for Americas electronics components.

The move is effective immediately.

Badhorn will oversee activities tied to Avnet’s electronics components business in the Americas and manage operations teams supporting business in the region.

Badhorn, a 23-year veteran at Avnet, most recently worked as global vice president of strategic planning and corporate marketing, where she worked across global business units “to identify growth opportunities to enhance Avnet’s overall business portfolio, financial strength and market value.” She also oversaw the strategy, planning and development of Avnet’s global marketing initiatives.

“I have worked side-by-side with Dayna and have known her for much of her career at Avnet. She leads tirelessly, with a broad range of knowledge of every aspect of our business,” said Phil Gallagher, Avnet’s CEO. “I am confident she will help us maximize the tremendous potential that exists for growth in the region.”