Dallas-based private equity firm Broadwing Capital announced Nov. 10 that it acquired Supply Side as the first investment in a new specialty distribution platform. Financial terms were not disclosed.

Founded in 1960, Cleveland-based Supply Side distributes packaging materials and hardware to self-storage and parcel shipping operators, serving more than 30,000 locations across the U.S. and Canada.

Its offerings include boxes, tape, mailers, protective packaging, locks, storage bags and moving blankets, along with office and facility supplies. The company also provides retail displays and signage.

Supply Side CEO Ansir Junaid will continue leading the company alongside its existing management team and remains an investor. Junaid acquired the business in 2008 after previously serving as a sourcing and logistics partner.

Broadwing Co-Founder and Managing Partner Eliot Kerlin Jr. cited Supply Side’s market position, management team and growth opportunities as reasons for the investment. Junaid said the partnership would support expansion into additional markets and product lines.

Broadwing focuses on manufacturing and services businesses in the lower middle market, working with management teams to support growth. Founded in 2022, the firm said it has raised more than $730 million in committed capital and completed 26 acquisitions.