On Nov. 2, wholesale distribution technology provider Moblico announced the launch of Response Assist AI — a new capability designed to help distributor employees research and answer questions without switching between business applications.

Powered by Mobli, the company’s AI agent, the tool is built into Moblico’s Team Inbox and pulls information from connected business systems and organizational knowledge to help employees respond faster.

Response Assist AI draws on connected ERP data, internal documents and other resources to prepare contextual, editable responses. Applications include checking customer-specific pricing, confirming product availability, tracking orders and locating internal policies. Employees review, personalize and send the resulting messages, retaining control over customer interactions.

“Your best people spend too much of their day hunting for answers across systems,” said Pierre Barbeau, Moblico’s Co-Founder and CEO. “Mobli takes that work off their plate. The AI agent does the research. Your team brings the judgment and the relationship. Together, they get more done faster.”

Beyond sales and customer service, Moblico said the capability supports operations teams by accessing connected inventory, fulfillment and delivery information. Human resources and internal support teams can use it to prepare answers to employee questions using policies, training materials and organizational resources. Available information depends on each organization’s integrations, permissions and configuration.

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Part of a Broader Messaging Platform

The addition builds on Moblico’s platform for bringing SMS, email, web chat, WhatsApp and branded mobile app conversations into one place. The platform connects communications with business systems and information sources such as ERP and product information management systems, warranty information, documents and conversation history.

Moblico said its broader platform also handles handwritten notes, PDF and Excel attachments and audio messages, allowing teams to use information from photographed order lists or forwarded spreadsheets. Other capabilities include conversation routing, translation, sentiment analysis, suggested responses, product matching, quotes, order processing and targeted marketing.

Response Assist AI follows Moblico’s 2025 launch of OrderAssist AI, which is oriented around automating unstructured order processing to help distributors reduce errors, save time and scale efficiently.

Learn more about Response Assist AI here.