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Commentary: Fighting the Digital Disruption War: Protect the Last Mile

Theres a meme bouncing around the internet thats attributed to a Walmart banner that hung at its headquarters many years ago. It read something like this: You cant out-Amazon Amazon. Great advice! But if you build a strategy and leaner model from your core strengths, you can out-compete any type of competitor.

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June 10, 2019

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Remember the turbulent old days, back in the late 1990s, when Y2K was going to bring down your business overnight? And if you dodged that bullet, you were going to be disintermediated by a dot-com online storefront? Life is much simpler now, right? Ha! 

From the nature of mergers-and-acquisitions activity to the way manufacturer-distributor-customer relationships are defined today, digital disruption has fundamentally changed the competitive dynamics of wholesale distribution. But after 30 years of observing this $6 trillion industry, I think there’s a critical perspective to keep top of mind.

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