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Digital Strategy: An Ongoing, Company-Wide Initiative

Three real-life examples of distributors who have adopted successful strategies.

September 10, 2019

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Justin King, owner of e-commerce consulting firm B2X Partners, had three pieces of advice for distributors attending this summer’s MDM Digital Distributor Summit: “Improve your search on your website. Improve the search on your website. Improve your search on your website,” he said. It’s a simple premise, but anyone who’s ever visited a website as a consumer themselves knows the frustration that can quickly build when you can’t find the product you’re looking for with a simple search. What are you likely to do? I know what I would do — look elsewhere. And fast.

As King continued, in a series…

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