Subscribe Log in

Research

The Central Role of Technology

Distributors and manufacturers are increasingly investing in digital capabilities to reach larger audiences, understand customer preferences and grow their business.

Subscribers should log-in to read this article.

September 25, 2019

Share

During the second quarter of 2022, MDM podcast guests covered and array of topics, including sales transformation, transparent communication practices and shifting leadership roles in distribution.

During the second quarter of 2022, MDM podcast guests covered and array of topics, including sales transformation, transparent communication practices and shifting leadership roles in distribution.

Distributors and manufacturers are increasingly investing in digital capabilities to reach larger audiences, understand customer preferences and grow their business.

When MDM asked respondents to our Trends survey to share how they are planning to build revenue over the next 12 months, the second-most popular response was, “improving e-commerce capabilities.” Similarly, e-commerce led the pack when we asked for the top-three technologies they intend to explore in the next 12 months: e-commerce (50.4%), CRM (41.7%) and pricing (29.5%). 

What is driving this investment in technology? The top…

This is a Premium Article

Join NAW to read the full article — plus access to research, data, and intelligence.

As a member, you get:

  • Unlimited premium MDM articles, case studies, and monthly intelligence reports
  • Access to webcasts, podcasts
  • Exclusive whitepapers, research reports, and market data
  • Quarterly M&A, MarketPulse, and Economic Outlook reports
  • Access to NAW Nucleus, NAW SmartBrief, and NAW’s policy and leadership resources

The NAW Professional Membership is $850/year for individuals. It’s the fastest way to unlock this article — and everything else.

Unlock Premium Content


>> Explore all membership options

Related Articles

See More Articles