5 Nontraditional Roles to Add Value

Introducing any of these jobs — product manager, chief digital officer, sales enablement manager, trusted adviser and director of inventory — has the potential to make your company more open to change, better embrace the customer experience and streamline operations to meet evolving business demands.

Once market differentiators, distribution’s core value propositions — assortment, availability and delivery — are being commoditized. B2B e-commerce marketplaces are on the rise, dangling the opportunity for greater penetration into multiple markets and the 24/7 convenience of digital sales. Add…