Subscribe Log in

Sales & Marketing

The Cultural Shift that will Create an Empowered, Integrated Sales Team

Marketing and sales make a powerful team when working together.

September 24, 2020

Share

man and woman wearing masks working on a laptop together
To win business and retain it, a distributor’s sales team cannot act alone. Instead, it takes a sales “village,” according to Colleen Stanley, founder of SalesLeadership, Inc. As Stanley told attendees during her presentation at MDM’s 4th annual Sales GPS conference, creating the village starts by getting marketing and sales to break down the silos and truly work together.

A common complaint from the sales department is that marketing is sending them too few leads that are not strong enough. But marketing will counter that the issue is a lack of sales team training that is keeping sales…

This is a Premium Article

Join NAW to read the full article — plus access to research, data, and intelligence.

As a member, you get:

  • Unlimited premium MDM articles, case studies, and monthly intelligence reports
  • Access to webcasts, podcasts
  • Exclusive whitepapers, research reports, and market data
  • Quarterly M&A, MarketPulse, and Economic Outlook reports
  • Access to NAW Nucleus, NAW SmartBrief, and NAW’s policy and leadership resources

The NAW Professional Membership is $850/year for individuals. It’s the fastest way to unlock this article — and everything else.

Unlock Premium Content


>> Explore all membership options

Related Articles

See More Articles