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Is the V-Shaped Recovery for Real?

The market appears to be experiencing a quicker turnaround from the pandemic-induced downturn than originally expected.

October 25, 2020

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graphic of economic instability with covid-19 coronavirus in the background

MDM’s quarterly survey in partnership with investment banking firm Baird reveals distributor revenues, though still shy of pre-pandemic levels, rebounded sharply in 3Q to form the beginning of a V-shaped recovery. Can the industry’s economic fortunes continue at that same pace? Will the third quarter of 2020 prove to be the turning point wholesale distribution had been hoping for since the pandemic hit U.S. businesses last spring? According to the most recent quarterly MDM-Baird Distribution Survey, that answer is a resounding “yes.” The latest data show that wholesale trade’s coronavirus…

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