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Sales & Marketing

6 Website Mistakes That Are Sinking Your Sales (And How to Fix Them)

Have you been wondering why the investment in your website is not resulting in a big increase in sales? If so, you’re not alone.

December 9, 2020

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Feeling 22

Anyway, I stand by both answers. The longer I serve the same industry, the more humble I become in my ability to determine what is next. However, it’s also possible to “feel 2022” as a year for seizing opportunity. Here’s what distributors should do or contemplate if they want to keep dancing.

While many B2B companies may think their website looks great, they are unknowingly making mistakes that are negatively impacting their opportunity to attract new customers, generate leads and sales, and increase their competitive position.

With the huge boost in online business due to the pandemic, making mistakes on your website can severely impact the long-term health of your business. If your website is not boosting your bottom line, it’s time to take action.

Here are six common sales-sinking mistakes B2B companies make on their websites — and how you can fix them.   

Mistake No. 1: Being…

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