Sales and Marketing Teams Plan to Build on Pandemic-Induced Flexibility

• Distributors are shifting their focus on the traditional inside sales team model to create an approach that better supports customers across e-commerce websites.

• A hybrid sales model can include dividing up the responsibilities that were once under the sole domain of outside sales to better serve the changing needs of customers and prospective customers alike.

• Some customers still prefer to do business with an in-person handshake approach, while younger generations want and expect to receive a more hands-off, Amazon-like self-serve experience from distributors.

Distributors’ traditional…