Strategy
How ‘Endless Assortment’ Became a Developing Way to Serve Grainger Customers
In Part 2 of MDM’s two-part analysis, we explore how Zoro in the U.S. and MonotaRO in Japan are forging a new identity for smaller businesses.
At the recent 2022 Grainger Show, the venerable B2B distributor of maintenance, repair, and operating (MRO) supplies and other related products and services touted its dual models of serving customers: High-Touch Solutions and Endless Assortment.
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