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Navigating the Digital Transformation Minefield Starts with Culture, Not Technology

MDM's Brad Star recaps Jason Hein's SHIFT conference session about how distributors must first assess their culture before jumping into adding digital tools.

October 3, 2022

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We're continuing our recap of Modern Distribution Management’s

SHIFT: The Future of Distribution

event last week in Broomfield, Colorado, and today we’ll highlight a presentation called “The Culture Minefield in Digital Transformation,” delivered by

Jason Hein

of Bloomreach. Hein, principal strategist for B2B at Bloomreach, contends that distributors need to develop culture infrastructure before implementing digital tools. Rather than rushing straight into their digital transformation without a plan, distributors should carefully mark their steps to get through the “minefield” that is digital…

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