Dairy Farming Innovation Shows What’s Possible in Distribution

Mike Hockett recounts a keynote speech on how a small dairy farm in Iowa illustrates asking 'What is possible?' to drive innovation for distributors.

December 14, 2022

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Picture a small, family-run dairy farm in the U.S. Midwest. While even the smallest dairy farms have found ways to get better at what they do, the notion of dirty barns and terrible smells still resonates, along with blue-collar people who work long, irregular hours and don’t get nearly enough credit for just keeping their cash flow above breakeven. Dairy farming sucks. That’s the message Dirk Beveridge repeatedly emphasized in his entertaining and passionate keynote speech at

AD’s eCommerce & Marketing Summit

Dec. 7 in San Diego. And he’s absolutely right. While I’ve never been a dairy…

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