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4Q Survey: Distributors Lay Out 2023 Digital Priorities

Baird and MDM polled distributors about what digital projects they’ll prioritize this year. Read the exclusive analysis and commentary here.

January 30, 2023

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For many industrial distributors, the word “digital” will continue to be a major focal point in 2023. And whether that means choosing new software, improving website functionality or turning more to automation, distributors appear keenly aware that updating their digital components could be a key path to growth over this next year. One of our rotating questions in the 2022 4Q Baird-MDM Industrial Distribution Survey asked,

“What digital project or initiative is your team’s biggest priority for 2023?”

Of the approximately 500 respondents — primarily consisting of distributors — here’s a…

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