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Sales & Marketing

How to Refresh and Refine Your Customer Segmentation

This MDM Premium piece from Redwood Advisors focuses on how your organization can develop a detailed customer segmentation methodology.

April 19, 2023

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Editor’s Note: This is the Premium, in-depth version of the article posted here.

Distributors have seen several substantial changes impact the industry in the last few years, including the rise of eCommerce, powerful sales enablement technologies (e.g., CRM, mobile points of sale), changing customer priorities and increasing customer comfort with remote and online sales engagement and customer support among others. These changes have created a large opportunity for distributors to drive top and bottom-line growth by optimizing their go-to-market (GTM) strategy and approach, particularly their…

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