Subscribe Log in

Branding for Distributors

Inside Global Industrial’s ‘Engaged’ Sports Marketing

Mike Hockett dives into the distributor’s sponsorship of a NASCAR XFINITY Series race car, focusing on the many benefits the distributor is seeing from it.

August 15, 2023

Share

Editor's Note: Click on any image for a hi-res version. All images are by MDM Executive Editor Mike Hockett.

Until recently, when I thought of NASCAR, industrial distribution never crossed my mind. That was before July 1, when I had the opportunity to experience racing from a distributor’s perspective. Now, I’ll always think of the two as intertwined. On that day, NASCAR held its first-ever street race on a course traversing downtown Chicago — a major logistical and city-planning feat by any measure. As a sponsor of Richard Childress Racing’s (RCR) XFINITY Series No. 21 car, Global Industrial…

This is a Premium Article

Join NAW to read the full article — plus access to research, data, and intelligence.

As a member, you get:

  • Unlimited premium MDM articles, case studies, and monthly intelligence reports
  • Access to webcasts, podcasts
  • Exclusive whitepapers, research reports, and market data
  • Quarterly M&A, MarketPulse, and Economic Outlook reports
  • Access to NAW Nucleus, NAW SmartBrief, and NAW’s policy and leadership resources

The NAW Professional Membership is $850/year for individuals. It’s the fastest way to unlock this article — and everything else.

Unlock Premium Content


>> Explore all membership options

Related Articles

See More Articles