Metal-cutting tool manufacturer Sandvik Coromant has launched a new brand identity as part of the strategic transformation of its operations in recent years to emphasize applied knowledge and capabilities.

Sandvik Coromant’s website, newsletters, facilities and Sandvik Coromant Centers, as well as all packaging, will gradually be updated with the new identity.

The new brand identity reflects the company’s commitment to innovation and sustainable progress, along with a new mindset called manufacturing wellness. Manufacturing wellness encompasses the spirit of solid and successful manufacturing businesses that not only focus on success in their own operations but also contribute positively to people and societies, Sandvik Coromant officials said in a Sept. 27 news release.