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Human Resources

4 Steps to Build a Culture of Innovation

Consider perfecting these four pillars to create a company culture that supports and encourages innovation in distribution.

September 20, 2024

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Tracie Sponenberg speaks during a Sept. 12 session at MDM’s 2024 SHIFT Conference in Denver.

Lead photo: Tracie Sponenberg speaks during a Sept. 12 session at MDM's 2024 SHIFT Conference in Denver. (MDM Photo)

Innovative organizations are fast, flat, nimble and creative. During a main stage session at

SHIFT 2024 | The Future of Distribution

on Sept. 12 in Denver, human resource transformation consultant Tracie Sponenberg broke down four steps distributors can take to build a culture of innovation that nurtures top talent and increases revenue/profitability growth.

 1. Establish Leadership-Driven Innovation

As with most sweeping culture changes, innovation starts at the top. “Your…

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