Electrical

AD Gives Independent Electrical Supply Division Update, Announces 2025 Board

AD’s Independent Electrical Supply Division gave an update on its membership following the integration of former IMARK Electrical members.

February 13, 2025

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Contractor and industrial supplies buying group AD shared that its Independent Electrical Supply Division (IESD) — formed as part of the merger with IMARK Electrical — made a pair of updates to its 2025 board of directors while also sharing membership growth figures.

As of January 2025, AD integrated more than 530 former IMARK Electrical members into IESD. The newly established division now accounts for 30% of the total Electrical channel in the U.S. and includes over 700 independent distributors.

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“This merger is a testament to the incredible work and dedication of both the AD and IMARK Electrical Board of Directors, and we are thrilled to be bringing the best Independents together,” AD Electrical & Industrial Business Unit President Marisol Fernandez said in a Feb. 13 news release. “It’s an exciting time to be part of the electrical industry and we are equally grateful to our supplier partners that recognize the importance of maintaining a strong independent channel in the markets we serve.”

IESD also revealed two updates to its 2025 Board of Directors — Steve Hall, President of Granite City Electric Supply, has been appointed Co-Chair, joining John Hanna, President and COO of Fromm Electric Supply, in this role. Additionally, Stephen Paul, President of Elliott Electric Supply, has been named a new board member.

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The 2025 AD Independent Electrical Supply Division Board members are:

  • Steve Helle, President, Granite City Electric Supply and IESD Board Co-Chair
  • John Hanna, President & COO, Fromm Electric Supply and IESD Board Co-Chair
  • John Cady, President, Revere Electric Supply Co.
  • Michael Doris, President, Mars Electric Co.
  • Danny Gray, President & CEO, Independent Electric Supply
  • Paul Kennedy, President & CEO, DSG
  • Craig LaRue, President, Alameda Electrical Distributors
  • John Marshall, President & Owner, Atlantic Coast Electric Supply
  • Lura McBride, President & CEO, Van Meter
  • Jeff Metzler, CEO, Lonestar Electric Supply
  • Stephen Paul, President, Elliott Electric Supply
  • Jason Seger, President & CEO, Border States
  • Bruce Summerville, President, Inline Electric Supply Co.
  • Luis Valls, President & Co-CEO, Turtle

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