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Your Supplier Costs Went Up. How Long Did Your Pricing Lag Behind?

Recent NAW survey results and independent case studies show that understanding the days-long gap between supplier cost increases and pricing response can help distributors feel more confident in protecting margins. The second in this three-part "The Hidden Majority" series shows that every day you wait, margin slips away.

August 31, 2026

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Editor’s Note: Welcome to “The Hidden Majority” — a recurring column from MDM authored by one of our top contributing writers, Nelson Valderrama. This series is all about providing thought leadership and industry analysis geared for small- to mid-sized distributors, which comprise the vast majority of the wholesale distribution landscape. Leveraging the latest quarterly Baird-MDM survey data, Nelson dives into the numbers and commentary to identify trends and takeaways that apply to SMBs in the industry. This column is delivered as a three-part series each quarter. This edition is the second…

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