Leading wholesaler-distributors depend on NAW Institute for Distribution Excellence groundbreaking research studies because they help solve real-world business challenges.




Order copies of Facing the Forces of Change®: Navigating the Seas of Disruption for everyone on your team!


Terry Petracca


Terry Petracca is the President of PetraccaHR LLC, a full-service independent consulting firm. She has over 35 years of management and human resources experience with organizations ranging from Fortune 500 companies to start-ups. Her recent work has been quite diverse, ranging from organization design to Strategic Workforce Planning, Predictive Analytics and HRIS optimization. She also has extensive experience in Total Rewards, including compensation planning, development and administration including long-term and broad-based incentive programs; benefits design and management; shared service center and HRIS; HR mergers and acquisitions due diligence; and global mobility. She has been a featured speaker on Big Data at several global conferences, the HR Strategy Forum, and the Cornell Club. She presented at the 2014 WorldAtWork Total Rewards conference on “Next Gen Rewards: Where Strategy and Data Meet”. She authored Storytelling: The Secret Sauce of HR Analytics in the February, 2015 workspan Magazine. Ms Petracca has her B.S. and M.S. (ABD) from Cornell University. She is a member of the Thought Leadership Team for CollabWorks, a start-up company in Silicon Valley focusing on the Shared Workforce and WorkFirst productivity systems.