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Andre Martin


André is Co-founder of Red Prairie’s Collaborative Flowcasting Group LLC; a software & consulting organization focused on integrating the Retail Supply Chain from point of manufacture to final point of sale. With more than 45 years of experience in distribution, manufacturing and finance André created and pioneered the very first implementation of Distribution Resource Planning (DRP) at Abbott Labs in 1975. Since then, Andre has 43 successful DRP implementations to his credit. As director of manufacturing and materials management at Abbott Canada, André implemented the very first integrated DRP/MRP II (Manufacturing Resource Planning) system in industry. In addition, he tied Abbott's financial and operating systems together and consequently created the concept that is currently referred to today as Sales & Operations Planning (S&OP). He was CEO of Oliver Wight Logistics for 12 Years. Applying his expertise to wholesaler/distributors, André successfully helped pioneer the implementation of DRP in 1983 at two companies - American Hardware Supply (now part of True Value) and Mass Merchandisers Inc (now part of McKesson). In 1987 Andre worked with Sears on the first ever Retail DRP implementation. As an educator and consultant for over 35 years, André is a worldwide authority on the subject of developing, refining, and successfully implementing customer E-connectivity programs. He is the author of three books: Flowcasting the Retail Supply Chain, (co-authored with Mike Doherty & Jeff Harrop) Infopartnering, the Ultimate ECR Strategy, and DRP: the Gateway to True Quick Response and Continuous Replenishment. He also authored the Oliver Wight DRP Video Library. André wrote the DRP chapter for the revised edition of the American Production & Inventory Control Society (APICS) Handbook. He has conducted seminars throughout North America and Latin America, as well as France, Great Britain, Australia and New Zealand. He has worked internationally with companies such as Kraft Foods, Coca-Cola, Colgate-Palmolive, Philips, RJR/Nabisco, Michelin, Procter & Gam