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Shashi Matta

Biography

Shashi’s industry experience includes positions in brand management, advertising, and as head of marketing operations for an educational services firm. He has worked for Procter & Gamble (India), Foote Cone and Belding (FCB) Advertising, and IMS Learning Resources. At the Fisher College of Business, he teaches in the full-time MBA program, the undergraduate program, and the executive education program, and has won multiple teaching awards. Shashi engages extensively with industry through consulting and keynote speaking engagements at several companies in the United States and internationally in the areas of marketing strategy, marketing metrics, positioning and branding, value propositions, customer experience, and service management. His research is in the areas of consumer behavior, branding, and services marketing. His research includes an understanding of the cognitive and affective processes that underlie consumers’ perceptions of marketing elements and product/service features, and how those perceptions influence evaluations of the brand. His research has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Review of Marketing Research. Shashi received his PhD from the University of Southern California, his MBA from XLRI in Jamshedpur, India, and his Bachelor’s in Engineering from Osmania University in India.

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Shashi Matta
Clinical Assistant Professor of Marketing, Fisher College of Business

Shashi’s industry experience includes positions in brand management, advertising, and as head of marketing operations for an educational services firm. He has worked for Procter & Gamble (India), Foote Cone and Belding (FCB) Advertising, and IMS Learning Resources. He teaches at all levels at the Fisher College of Business, including in the full-time MBA program, the undergraduate program, and the executive education program, and has won multiple teaching awards. Shashi engages extensively with industry through consulting and keynote speaking engagements at several companies in the United States and internationally in the areas of marketing strategy, marketing metrics, positioning and branding, value propositions, customer experience, and service management.

His research is in the areas of consumer behavior, branding, and services marketing. His research includes an understanding of the cognitive and affective processes that underlie consumers’ perceptions of marketing elements and product/service features, and how those perceptions influence evaluations of the brand. His research has been published in the Journal of Marketing, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Review of Marketing Research. Shashi received his PhD from the University of Southern California, his MBA from XLRI in Jamshedpur, India, and his Bachelor’s in Engineering from Osmania University in India.
 

Speaking Engagements