BiographyMs. England is responsible for development in $10B+ global organizations, identifying and helping to establish social media strategy through use of HootSuite’s best-in-class social media management platform. Challenges addressed involve an enterprise view and integration of social media practices including security and compliance, customer service, social asset management and social selling.
Beth has 20+ years of experience in the retail, wholesale and consumer goods industry with broad experience in marketing strategy, business intelligence and enterprise management solutions.
Before joining HootSuite, she worked on numerous industry-supported projects including pay-from-scan and out-of-stock reduction initiatives, and data mining best practices. Beth was a marketing research executive working with major manufacturers and retailers.
She has a bachelor’s degree focused in marketing and advertising from Bradley University and is HootSuite Certified. You can find Beth @cubphan or on LinkedIn at http://ow.ly/qLSxA.