is MSC Industrial Supply Co.'s
Vice President of Marketing and Communications. He is responsible for brand strategy; corporate communications; and integrated marketing inclusive of advertising, digital marketing, direct marketing, and sales enablement. Peter also oversees the company’s business intelligence and analytics teams.
Peter joined MSC Industrial Supply Co. in 2010 after spending more than 20 years in executive leadership positions with global high-technology companies and agency services firms. From 1996 to 2006, Peter held several executive marketing roles at IBM, including vice president of global marketing for the IBM Systems Group where he was credited with returning the IBM iSeries business to profitable growth after several years of severe declines. He also served in executive marketing roles in IBM Software Group and IBM Corporate Marketing. Previously, Peter was Vice President at Saatchi & Saatchi Advertising where he led the strategy, positioning, and development of powerful brands for blue chip clients, including Procter & Gamble, Johnson & Johnson, and General Mills. He also lived and worked in Europe while leading the pan-European Hewlett-Packard account.