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Gail Holmberg


Gail Holmberg is President of Blue Morpho Consulting, a firm that helps companies drive value by transforming both their business and their technology. She serves as a fractional CI O or “ CIO on Call” for small companies and provides consulting services t o companies of all sizes, spanning a wide variety of industries. Her specialties include technology strategy development, technology organization transformation, and the establishment of program and portfolio management offices. She is a former CIO, divisional CIO, IT manager and Big 4 consultant with experience across many industries, including manufacturing, retail, consumer services, pharmaceutical and medical device, B2B sales and distribution professional services, government and not-for-profit. As SVP and CIO of Bally Total Fitness, a fitness club chain with over 350 locations and approximately $1 billion in revenue, she created a three year technology strategy to enable business transformation while moving to a more cost effective and supportable technology platform. She created an IT organization focused on estimating, planning and delivering projects that meet business expectations, integrating new technologies into a legacy environment and upgrading the transaction capabilities on the web. Prior to joining Bally, Ms. Holmberg served in a divisional CIO role at Sears Roebuck & Co. and in a variety of management roles at The Quaker Oats Company. At Sears she led the largest PeopleSoft HRMS implementation in the world and turned around a struggling PeopleSoft Supply Chain implementation for the Sears Business to Business division. Her consulting experience at Deloitte included the delivery of technology solutions for business, government and not-for-profits. Ms. Holmberg has a Masters of Public Administration degree from Harvard University and an undergraduate degree in communications from Illinois State University. She is a frequent speaker on topics including the development of technology strategies, business implications of technology changes, project management and organizational change management. She regularly serves on both professional and community boards and is the founder of a number of professional networking organizations, including her current role as the Vice President of Marketing and Media for the Chicago Chapter of the Society for Information Management.