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Lyle Heidemann


Retail veteran Lyle G. Heidemann has more than 40 years of experience in retail operations. Since coming out of retirement in June 2005 to lead one of the world's largest retailer-owned hardware cooperatives, Heidemann has helped revitalize True Value Company within the retail hardware business. Most recently, Heidemann guided the co-op's launch of a new retail format, Destination True Value, and outlined a five-year growth strategy. Leading by example, Heidemann inspires True Value retailers, co-op associates and store employees to help every True Value be the best hardware store in town. Heidemann began his career in 1967 with Sears, Roebuck and Co., where he gained extensive experience in retail, merchandising, brand management, operations and logistics. During his lengthy tenure at Sears, Heidemann had exposure to many different operating units of the company including: hardware, appliances and electronics, home appliances and lawn and garden, giving him a well-rounded knowledge of the industry. He served as executive vice president and general manager of home and off-mall stores until 2003. In that role, Heidemann directed some of Sears' most profitable and successful operating units, including 249 Sears Hardware and Orchard Supply Hardware stores; 1,053 Sears Auto Center and National Tire and Battery stores; and 767 dealer stores. He was responsible for more than $20 billion in revenue-generating business, including home appliances, home electronics, tools and paint, lawn and garden, tires and batteries, and licensed businesses, among others. Heidemann holds a Bachelor of Science in marketing from Northern Illinois University. He currently resides in Crystal Lake, Ill., with his wife. In his free time, he enjoys walking, biking, traveling and an occasional round of golf. Heidemann was raised in Grant Park, Ill.