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Frank I. Luntz, Ph.D.


No one in America has done more observing of more people than Dr. Frank Luntz, CEO, The Word Doctors. Frank has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries and four continents. He has become the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance. In some capacity, he has helped almost 30 Fortune 100 companies navigate the economic climate and connect more closely with consumers. Frank is one of the most honored communication professionals in America today. “The Nostradamus of pollsters,” said Sir David Frost, Time magazine named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to The Boston Globe. Frank was named one of the four “Top Research Minds” by Business Week and was a winner of the coveted “Crystal Ball” award from The Washington Post for being the most accurate pundit. His focus groups have become so influential that then-presidential candidate Barack Obama had this to say following the PBS presidential debate, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.” More media outlets have turned to Frank to understand the needs, desires, hopes, and fears of the American public than to any other political pollster. He has been a guest on virtually every talk show in America, including Meet the Press, Nightline, the Today show, Charlie Rose, The News Hour with Jim Lehrer, The O’Reilly Factor, Tavis Smiley, and Hardball. Frank has conducted focus group sessions for all three major television networks, two of the three cable news channels, PBS and the BBC, as well as for The Wall Street Journal, Newsweek, The New Yorker, and U.S. News & World Report. The “Instant Response” focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day 2008) and on the award-winning PBS show Frontline. Frank is author of The New York Times best seller Words that Work: It’s Not What You Say, It’s What People Hear. His latest book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people. He has written about language for The Wall Street Journal, The New York Times, the Los Angeles Times, the Financial Times, The Times of London, and The Washington Post.

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