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Terrance Barkan, CAE


Terrance Barkan CAE has been a senior international association expert since 1991, when early in his career, he served as the Executive Director for international trade and professional societies based in Europe. Later, Mr. Barkan created and grew one of the most successful association management firms, AGS – Association Global Services, and it was the first firm to serve associations world-wide from 11 offices on 5 continents. Having sold his business in 2008, Mr. Barkan founded Globalization Strategies (GLOBALSTRAT) in January 2009. His vision identified the need for a specialized consulting practice that uses a solid, process management approach to developing strategies for social media. He recognized that all associations and businesses need to have a social media strategy but that most social media “experts” focus on tools and features, missing the bigger organizational impacts. The new company provides vendor independent expert advice for organizations to develop a professional social media strategy geared for growth and member/customer engagement. This includes how to build internal staff capacity and capabilities to manage social media in an environment where the tools and applications change faster than the strategy itself. Mr. Barkan has been recognized as a Global Thought Leader on association management, and is the author of numerous articles, white papers, blogs and webinars on how to develop social media strategies. His firm provides online training, social media workshops and custom consulting for clients. He has worked with trade and professional societies, federations and for-profit companies. He brings an entrepreneurial approach to growing clients with a specialization on developing new intellectual property, content and growth through the use and leveraging of online communities.