Leading wholesaler-distributors depend on NAW Institute for Distribution Excellence groundbreaking research studies because they help solve real-world business challenges.




Order copies of Facing the Forces of Change®: Navigating the Seas of Disruption for everyone on your team!


Rod Sides


Rod Sides has more than 17 years of experience in providing enterprise cost reduction and consulting services to clients in a variety of industries. His clients include American Greetings, Baycare, Brown Shoe, Circuit City, Food Lion, JC Penney, Linens and Things, Michelin, Regeneration Technologies, Ryobi, Reynolds American, UCAR International, and Volkswagon.

He has extensive experience in leading enterprise-wide improvements in SG&A and operating expenses. The areas of focus include staff reductions through organizational redesign, strategic sourcing and other operational improvements.

Rod focuses on functional specialization in Finance and Treasury management, having completed numerous financial transformation assignments. The majority of projects have resulted in more efficient and effective finance organizations through the implementation of better processes and new technology.

Certified Public Accountant North Carolina, Member of American Institute of Certified Public Accountants.

Bachelor of Science, Wake Forest University