Dianna Steinbach is an organizational and industry strategy expert with more than 25 years of experience helping trade associations and business owners identify new trends, strategically plan, develop business alliances, connect with customers and position themselves for the greatest success.
She has managed international associations as well as for-profit industry and event entities for more than 20 years. Her experience includes operations and events in the US, Africa, Australia, Canada, China, India, Italy, Mexico, Poland Spain, Thailand, Russia and the United Kingdom. Most recently she was Vice President of International Services for ISSA – The Worldwide Cleaning Industry Association.
While at ISSA, Steinbach regularly worked with distributors, wholesalers and manufacturers to strengthen sales, maintain innovative operations and drive strategic supply-chain and customer relationships.
Association Strategy
From launching new programs to opening new business units to overseeing mergers and acquisitions, Steinbach has a passion for helping organizations find the right path toward maximum success. She is the Programming Chair and Board member for the European Society of Association Executives (ESAE). She also is a faculty member for the Membership Marketing School, author of the International Congress and Conventions Association (ICCA) certification chapter on Quality Assurance and a past member of the IBTM World Association Leaders Forum Advisory Board.
Steinbach regularly speaks and writes about association management topics, including for such groups as ESAE, ICCA, Dubai Association Forum, UFI Global Association of the Exhibition Industry, IMEX Association Focus Conference and other international association and event leadership events.
She earned a Bachelor’s degree in Journalism and Marketing from Marquette University and a Master’s degree in Executive Business Management from the University of Wisconsin-Milwaukee. Steinbach began her career as a business journalist with the Associated Press as well as being an editor for Sanitary Maintenance magazine, focused on the needs of distributors operating in the commercial cleaning industry.
