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Marketing Plans for Growing Sales: A Guide for Wholesaler-Distributors, Second Edition

Scott Benfield

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Develop a marketing strategy for penetrating accounts. 

Available for immediate download to your desktop as a PDF file.

Marketing Plans for Growing Sales, Second Edition, written specifically for wholesaler-distributors, will help you take the shortest, most productive path to sales growth. By stripping away the jargon and confusion that surround most discussions of marketing, downloadable guide will show you how to develop a workable marketing strategy for penetrating accounts.

This second edition explains in detail how to generate a marketing plan: segmentation methods, growth strategies, event planning, sales training on marketing events, joint channel strategies with vendors and how to use the Internet as a marketing tool. Also discussed is how the Web can aid in the unbundling of the supply chain as you work to separate services from products and get paid for them.

BONUS FEATURES: This second edition features additional sales volume breakouts and nine added job titles.

Note: To open the PDF and download it for reading on screen or for printing, your computer must have Adobe Acrobat Reader installed. If you have not previously installed this free software, you can do so now at Adobe Software. Simply place your order by credit card. You'll then receive instructions on how to download this file.

About the Author

Scott Benfield

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Scott is a 25-year veteran of industrial markets involving distributors, manufacturers, and independent representatives. He has provided marketing and sales consulting services for a variety of Fortune-rated and smaller companies serving the industrial base of North America and Europe. His firm, Benfield Consulting, serves the needs of distributors and manufacturers in the areas of pricing, service development, channel management, and sales management.

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