Delivering for Best-in-Class Wholesaler-Distributors

"This book presents a compelling case for distributors to consider their business model and actively pursue a deliberate process of reinvention that will help ensure viability and vitality of their business for the future. It provides solid examples of what to do and how to do it, and a roadmap to reimagine our business model and value proposition. I highly recommend this book!"

—Victor R. Jury, Jr., Chairman and CEO, Summit Electric Supply Co., Inc.

Buy the E-Book
$75.00 NAW Direct Member
$130.00 Nonmember

Prices charged are subject to membership verification.

Quantity Discounts

2-15 items: 15%
16-30 items: 20%
31-100 items: 30%
101-250 items: 40%
251+ items: 50%

If you have questions about quantity discounts, contact

Return Policy

An NAW publication in salable condition may be returned within 15 days of receipt for a full refund. E-books and digital downloads are not returnable or refundable.

Download the free Pocket guide

We are living in disruptive times so you must spark a new culture of innovation.

In fact 76% of wholesaler-distributors surveyed believe we are living in an environment we could call the “age of disruption.” Leaders throughout the industry are challenged by the constant pressures coming at them from all directions. These pressures come from marketplace competitors like Amazon or be the result of new government regulations, shifting demographics, the accelerating pace of technology and others. Navigating these big shifts to create a sustainable and relevant business has become the new mandate for every leader and every employee in distribution. Innovation is at the core of this new mandate, and future success in distribution will be based on the ability of distribution firms to innovate.

Hone your innovation knowledge and abilities, and trust the expert guidance and real-world expertise found in INNOVATE! How Successful Distributors Lead Change in Disruptive Times. Each chapter includes specific thought processes, action items, and exercises to guide you in your innovation journey. You’ll find lessons from within distribution as well as outside the industry that provide a roadmap for creating innovation. You’ll learn about the model of “The Innovative Distributor” and read stories of innovation that will inspire you to take action. When you place this guide into the hands of your leaders—better yet, all of your employees—you will ignite a new conversation, a new optimism and even a movement to erase the status quo and spark a new culture of innovation.

Innovation means leading customers to a better future for which they are capable and willing to reward you. This requires a continuous journey of change and evolution. As an innovative executive, you’ll empower your team to think critically about how to improve your company … and then to take action on their ideas. For innovation to catch fire, your employees at every level must be prepared, willing and excited to look at your business as if they have never seen it. They must understand that the ability to transform your business for the future resides within each of them.

After reading INNOVATE! you’ll

  • find the will, energy and focus to lead change in today’s disruptive times
  • escape the tyranny of the urgent, drive mediocrity out of your business, change the rules and break free from the gravitational pull of the status quo
  • reimagine your business model and craft your own story to inspire organizational change
  • create a culture of collaboration where you and your team experiment without fear of failure, and the best ideas (regardless of title or tenure) win
  • pursue a deliberate process of reinvention that will help ensure sustainability and profitability of your business for the future
  • lead your customers to a better future for which they are willing to reward you!

And, here is the good news … 95% of leaders surveyed feel personally empowered to be a disruptive change agent within their business. If this describes you, then INNOVATE! is for you.


What Distributors Are Saying

“Simply put, Beveridge gets it! Being a leader in today’s distribution businesses isn’t just about managing for today’s results. It’s about motivating and innovating to get the most out of your people and the rapidly changing landscape. This is necessary reading for anyone who wants to remain or become an effective leader in our industry.”

—L.T. Gibson, President and CEO, U.S. LBM Holdings, LLC

“Innovation is no longer just a buzzword or a luxury. Today innovation is a business necessity and a key strategy to survive and thrive. This book gives a not-so-subtle nudge that you can’t wait to begin your innovation journey while it also shows you how to start.”

—Christopher Brown, CEO, Wiedenbach-Brown Co., Inc.

“This is one of the best business books I have ever read. I am blown away with all of the take-aways and business examples…it’s simply amazing! At Parksite, we’ve formed an Innovation Team at the management level, and this book is exposing us to new thinking about our business and is guiding us on a path forward for continued growth and profitability. I encourage every wholesale distribution leader to read this book.”

—George Pattee, Chairman, Parksite Inc.

About the Author

Dirk Beveridge

Dirk is President of 4th Generation Systems, a sales, marketing, and leadership development firm that helps wholesaler-distributors become more competitive and provide deeper value to customers. For more than 25 years as an industry consultant, Dirk has helped leading distribution firms align, focus, and strengthen their strategies to remain relevant, outperform the market, and provide deeper value to customers.