Getting Results From Your Digital Investments
"What a great book! It’s a super follow–on to Mark’s Getting the Most Out of CRM book. This is a primer for analytics and digital investment…..no matter the industry. I look forward to sharing it broadly at Parksite. Hurry and publish it!"
—George Pattee, Chairman, Parksite Inc.
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The digital transformation of the distribution value chain is underway.
This is an exciting time for wholesaler-distributors. Yes, there are threats and challenges, but the adoption and use of digital tools provide new opportunities for distributors to rethink their customer offerings and business models, become more competitive and drive better financial results.
This book helps you build a vision that is the right one for your company and then shows you what action you need to take to execute your vision. It provides advice to help you make investments, mobilize people, and ultimately, get results from your digital investments. You’ll find tools to adjust your company’s business model and capabilities, and an action plan to move your company in the right direction.
BONUS FEATURE: Downloadable resources in the form of online surveys and workshop facilitation tools for you to use with your team; and the latest industry insights and recommendations.
This book builds on our two previous books: Becoming a Digital Distributor: Strategies and Tools That Create Value and Getting the Most Out of CRM: Best Practices for Wholesaler-Distributors.
Subscribe to this blog series, “Distributors in the Digital Era,” to stay current with digital transformation topics.
About the Author
By Mark Dancer, NAW Institute for Distribution Excellence Fellow
By Mark Dancer, NAW Institute for Distribution Excellence Fellow
By Mark Dancer, NAW Institute for Distribution Excellence Fellow
