Delivering for Best-in-Class Wholesaler-Distributors

The Distributor’s Guide to AI Implementation – Leveraging the Power of AI #21

AI is an incredibly beneficial tool for distributors who want to transform their offerings and get ahead of the competition. Artificial intelligence can analyze complex data and provide unique insights into customer patterns, product demand and future sales. With it, you can support various sales channels and enhance how your team interacts with customers. AI [...]

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What Distributors can Learn from Amazon’s AI-Powered Product Recommendation Strategy

Amazon is a sales powerhouse. The company generates billions in revenue every year selling to both consumers and businesses. This B2C behemoth entered the distribution space when it launched its online B2B marketplace Amazon Business in 2015. This service offers specialized product listings and bulk purchasing options catered to small- and medium-sized businesses. In 2018, [...]

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Why an Integrated Supply Chain Is Critical for Recovery

The entire supply chain has taken a major hit. As the world works toward moving forward post-COVID-19, the global supply chain is still trying to recover too. During the pandemic, multiple national and international lockdowns halted manufacturing. At the same time, customers began demanding certain health and wellness products, which resulted in retailers doing the [...]

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Creating a More Productive Sales Team Post-Pandemic

You know the age-old saying, “There’s no I in team”? That same concept applies to a high-performing sales team. Consistently meeting sales goals is a team effort. Each sales rep might set and meet their personal goals, but reaping the rewards as a business requires the whole company to be on board. Unfortunately, the way [...]

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Why AI is the Technical Keystone Businesses Need to Compete in the 21st Century

Imagine running your business today without electricity. It would be impossible. Just as electric power transformed every industry in the late 19th century, Artificial Intelligence (AI) will have the same impact on every business in the 21st. According to Forrester, companies with data-driven business capabilities are 2.8x more likely to report double-digit year-over-year growth than [...]

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Amazon Survey: B2B Procurement’s No. 1 Goal in 2021 is Increasing Efficiency – Leveraging the Power of AI #27

The pandemic brought with it a rise in digital B2B purchasing. Boundaries were broken down and expectations were removed as businesses began making purchases like consumers: quickly and conveniently from their home computers. Although this trend may have been well on its way, the pandemic certainly accelerated it. Amazon surveyed 250 B2B buyers and 250 [...]

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Why Sales Reps Resist Technology, and What Distributors Can Do About It – Leveraging the Power of AI #26

One of the biggest hurdles distributors face in implementing new technology such as AI is resistance from their sales teams. Experts say sales reps tend to resist technology due to: The fear of the unknown. Change can be anxiety-inducing. Introducing new tools or technology to your organization, no matter how good they are, will alter [...]

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Why Sales Reps Don’t Value Traditional CRM Solutions – Leveraging the Power of AI #25

Ninety-one percent of data in CRM systems is incomplete due to duplication and outdated data, according to an analysis by Dun & Bradstreet. Pitney-Bowes found that 77% of companies believe they lost sales because of inaccurate or incomplete contact data. It’s clear that data quality is critical to sales success. Bad data can be attributed [...]

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How Distributors Can Get an Immediate ROI from AI – Leveraging the Power of AI #24

Despite rising enthusiasm around artificial intelligence (AI), companies have struggled to gain a quick return on the technology. But many remain optimistic. More than 90% of executives worldwide expect to get some value from it, according to an MIT Sloan Management Review and Boston Consulting Group report. Companies that are successful with AI share three [...]

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High-Margin Ad Dollars Aren’t Just for the Amazons of the World – Leveraging the Power of AI #23

Amazon recently reported advertising dollars grew an astonishing 66% year over year to $8 billion in the fourth quarter. Ad sales on the platform surpassed $21 billion in 2020, up by 50% from 2019. In other words, sticky customer relationships are paying off — in the billions — for Amazon. When distributors learn to leverage [...]

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