Delivering for Best-in-Class Wholesaler-Distributors
NAW-Leave Your Distribution Comfort Zone and Stop Commoditizing Your Business

Leave Your Distribution Comfort Zone and Stop Commoditizing Your Business

Something is eating at the heart of strong legacy B2B supply and distribution systems and it isn’t just a hangover from the tough recessionary economy of the mid 2000s. Commoditization is escalating, margins are declining, new product innovations are finding it hard to reach early adopters, brand equity is deteriorating, suppliers and distribution partners are [...]

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