Delivering for Best-in-Class Wholesaler-Distributors
Rick Wilson, Managing Director of Chicago Strategy Associates, is a long-time adviser and researcher on structuring and managing distribution systems and relationships to drive differentiation, growth, and competitiveness. He researches and advises on emerging developments in customer experience engagement, multichannel routes-to-market, and new online distribution technologies. You may reach Rick at rick@chicagostrategy.com.
NAW-Leave Your Distribution Comfort Zone and Stop Commoditizing Your Business

Leave Your Distribution Comfort Zone and Stop Commoditizing Your Business

Something is eating at the heart of strong legacy B2B supply and distribution systems and it isn’t just a hangover from the tough recessionary economy of the mid 2000s. Commoditization is escalating, margins are declining, new product innovations are finding it hard to reach early adopters, brand equity is deteriorating, suppliers and distribution partners are [...]

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