Delivering for Best-in-Class Wholesaler-Distributors
Pradip Krishnadevarajan is co-founder of ActVantage which helps distributors drive profitable growth through analytics. He has more than 15 years of experience helping hundreds of distributors, while co-authoring seven books for the National Association of Wholesaler-Distributors. Before joining ActVantage, he co-founded the wholesale distribution-focused research lab at Texas A&M University’s Industrial Distribution Program.

A Playbook for Distributors to SURGE Ahead Using Customer Stratification – Driving Performance with Analytics #1

Each of your customers brings value to your business. Some already provide a considerably high value that your business relies on, while others have significant potential that you haven’t fully tapped. Then there are the customers who cost more to serve than they provide in value. The question is: Do you know which customer is [...]

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