Delivering for Best-in-Class Wholesaler-Distributors
Patricia A. Lilly is NAW Senior Vice President-Thought Leadership and Executive Director of the NAW Institute for Distribution Excellence. She has overall responsibility for thought leadership functions, including identification, development and distribution of research studies, and is responsible for certain activities in the areas of communications, sponsorship sales, meetings and educational programming. Trish may be reached at

Are You Ready for the Millennial Invasion? Here Is One Distributor’s Approach

By the year 2025, 75% of the workforce will consist of Millennials. With this rapidly growing demographic, many employers are finding themselves face to face with an evolving work culture: What once motivated Baby Boomers and Gen Xers doesn’t quite fit the bill for today’s working Millennials. Across many industries, employers are finding challenges in […]

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