Author: Brent Johnstone, Analytics and Technology Expert Focused on Wholesale Distribution
Brent Johnstone is co-founder of ActVantage with an extensive background in putting analytics and technology into practice as an analytics-focused private equity principal, as CEO of a pet supply distributor, and after serving several prominent roles at large and small analytics-oriented software companies. Before ActVantage, he founded Granite Analytics and developed GraniteEdge, a distributor-focused, customer-facing suite of tools designed to reinvent engagement between distributors and their customers.
5 Benefits that Prove Customer Stratification Is More than a Sales Tool – Driving Performance with Analytics #8
In our playbook for distributors to SURGE ahead using customer stratification, we outlined ways distributors could segment customers to boost profitability — particularly to mitigate the impacts of the COVID-19 pandemic. We believe it is a foundational analytics practice for any distributor. And its applications in the pursuit of profitable growth are almost endless. Customer [...]
By Brent Johnstone, Analytics and Technology Expert Focused on Wholesale Distribution
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A Mid-Crisis Assessment to Prepare for the New Normal – Driving Performance with Analytics #5
During and after extreme disruption, such as that caused by the COVID-19 pandemic, the thought of doing a performance assessment can be overwhelming. However, taking a microscope to performance in a time of crisis can tell us more about our core underlying capabilities than in a time of stability. Disruptions magnify strengths and weaknesses. Challenges [...]
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