NAW National Association of Wholesaler-Distributors

Description

Click here and take less than 2 minutes to hear directly from Author Frank Hurtte about why you need this book.

Specialists are used by a supermajority of top-performing distributors. In fact, in today's down economy, many distributors consider the specialist role vital for their business.

The Distributor Specialist: Customer Champion, Profit Generator! provides the business results that specialists can help you achieve, potential pitfalls of specialist utilization, and ways to build from scratch or strengthen your specialist team. Author Frank Hurtte includes real-world distributor case studies in each chapter to show you what needs to be done and how to get started.

What Readers Have to Say

"Frank Hurtte articulates well why upper quartile distributors utilize a specialist philosophy to improve their overall business planning and strategy. He then gives you proactive, readable, and insightful reasons why you, too, should incorporate a distributor specialist in your strategic business model."

— Drew Tucci, Director of Sales, Eastern Bearings

"This book supports the thoughts we have had for many years that distributor specialists provide a unique vehicle for future growth."

— Tim York, Vice President-Automation Solutions, Standard Electric

"This is a true value-add handbook for how to better serve your customers through trained and qualified product specialists. Frank Hurtte has captured how the specialist has become one of the most important distributor tools to link manufacturers, marketing, support, sales, and clients."

— Vicente Perez, Owner, LASSO

Extended Description

Still today, distribution is broken into two distinct groups when it comes to the role of specialist—believers and the rest. The believers employ specialists in their business because they believe specialists contribute to their profitability. The disbelievers suspect the specialist’s value, question results a specialist can bring to an organization, or have yet to consider the addition of this new member to their team. Whether you’re an ardent believer or a steadfast skeptic—this book is for you.