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Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution 

 

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NAW Wholesale Distribution Manager’s Course
The Ohio State University
June 17–21, 2013


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June 9th-13th, 2008

NAW 2008 Wholesale Distribution Manager's Course

Event Presenters

  • Larry Inks, Ph.D.
    Clinical Assistant Professor of Management and Human Resources, Fisher College of Business

    Larry teaches both undergraduate and graduate level classes in Organizational Behavior, Talent Management, and related subject matter areas. From 2001 to 2005, he was Vice President, Organization and Leadership Development, for Cardinal Health in Dublin, Ohio. Prior to that, Larry worked with AlliedSignal as head of Organization and Leadership Development for their Polymers business. He also worked for a number of years with PepsiCo in both human resource generalist and organization development positions. In addition, Larry served for several years on the faculty of the Management Department of the Barton School of Business at Wichita State University, teaching in the areas of Organization Development, Organization Behavior, Human Resources, and Business Decision Making and Analysis.

  • A. Michael Knemeyer
    Assistant Professor of Logistics, Fisher College of Business

    Michael’s research focus is on supply chain relationships. His work has been published in such professional journals as Harvard Business Review, Transportation Journal, Journal of Business Logistics, and International Journal of Logistics Management. Michael is also co-author of four chapters in the book Supply Chain Management: Processes, Partnerships, Performance.

  • Raymond J. Krasniewski
    Associate Professor of Accounting and MIS, Fisher College of Business

    Raymond serves as a panelist on WOSU’s "Open Line," a local radio call-in show on taxes. His current research involves the effects of tax law changes on equity-based compensation plans. His research has been published in Research in Governmental and Non-Profit Accounting, Journal of the American Real Estate and Urban Economics Association and Public Utilities Fortnightly. Raymond coaches the Fisher College undergraduate student team for the annual Arthur Andersen Tax Challenge competition.

  • Anil Makhija
    Chair, Finance, Fisher College of Business

    Professor Makhija maintains research and teaching interests in the fields of corporate finance and public utilities. He has focused on issues related to capital structure and investment policy and has examined them in the context of privatization in Eastern Europe.Makhija's work has appeared in academic journals including the Journal of Finance, Journal of Financial Economics, Journal of Corporate Finance, Journal of Banking and Finance, Journal of Economic Behavior and Organization and Land Economics. He is co-editor of Advances in Financial Economics, associate editor of Financial Review and serves on the editorial board of the Journal of Applied Business Research.He received Fisher College’s 2000 Pace Setters Graduate Teaching and other MBA teaching awards. While at the Katz School of Business, his numerous teaching distinctions included the 1995 Teacher Par Excellence Award from the management program for executives, the Distinguished Teacher Award from the 1994 Executive MBA class and the 1993 Chancellor’s Distinguished Teaching Award, the university’s highest award.As associate dean for executive programs, Makhija is responsible for the development of the college’s Executive MBA program and its noncredit offerings to practicing executives.

  • H Lee "Buck" Mathews
    Professor of Marketing, Fisher College of Business

    Buck is the co-author of Branching and Market Coverage: Growth Strategies for Wholesaler-Distributors and Selling. In addition, he has written Marketing Simplified: A Guide to Decision Making. He has published in major journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Industrial Management. Buck teaches at the executive education level and is active in consulting. He currently serves as the Academic Director of the NAW Wholesale Distribution Manager’s Course.

  • Gerald Nilsson-Weiskott
    Principal, Leadership Development Group

    Gerald is a Principal of the Leadership Development Group (LDG), based in Columbus, Ohio. He received his master's and doctorate degrees from the University of Texas at Austin. He was formerly employed as director of training at The Ohio State University Counseling and Consultation Service and as an adjunct professor in the Department of Psychology and Medicine. Gerald retains an appointment at The Ohio State University and lectures for the School of Public Policy and Management, and for Executive Education. He is a past president of the Central Ohio American Society for Training and Development and a member of the American Psychological Association. In addition, he has served on numerous public and private sector boards, including those on the NASDAQ. Gerald serves as a consultant throughout the United States, helping both public and private sector organizations assess and develop their human resources. Areas of expertise include stress and change management, team development, interpersonal communication skills, leadership development and assessment, culture change, the human side of mergers and acquisitions, and executive coaching.

Order Softcover Books or E-Books!

  • 5 Fundamentals for the Wholesale Distribution Branch Manager, Second Edition   Find out more »
  • Effective Sales Incentive Design for Distributors: What’s the Right Plan?   Find out more »
  • Facing the Forces of Change®: Decisive Actions for an Uncertain Economy   Find out more »
  • In Search of the Perfect Customer: Cost-to-Serve for Distributors  Find out more »
  • Taking Charge of Distribution Sales: 9 Proven Skills to Lead and Manage Your Sales Team   Find out more »