WHY NAW INSTITUTE PUBLICATIONS
ARE DIFFERENT

Click here to find out why
NAW Institute for Distribution Excellence research studies are unique and groundbreaking.

Order Our Best Seller!

 

Facing the Forces of Change®: Decisive Actions for an Uncertain Economy Click here to order your softcover copies. Or, order for your Kindle or NOOK!
 

HOLD THESE DATES!

 

NAW 2012 Wholesale Distribution Manager’s Course
The Ohio State University
June 18–22, 2012

Click here to add these dates to your calendar!

 


 

Council for Research on Distributor Best Practices

Sales and Marketing Optimization


The first Research Consortium organized and operated by the CRDBP began in early 2009, and it is pioneering research-driven educational programs on the topic of Sales and Marketing Optimization. It is a collaboration of 20 distributors from various lines of trade, who are conducting research with the objective of developing solutions to a common industry challenge by pooling their resources and achieve a common goal. The consortium is developing practical methodologies and tools that can be used by the consortium members to improve the effectiveness of their sales and marketing strategies and tactical planning. A two-day educational session will be developed based on the resulting knowledge, methodology, and tools.

Schedule

April 7, 2010

  • Final Consortium Meeting

April-June 2010

  • Develop Educational Program

July 2010 onwards

  • Educational Programs Delivery Begins

Spring 2011

  • NAW Institute for Distribution Excellence Book Published

If you wish to be contacted when information about the 2011 book is available please contact Samantha Ager at sager@naw.org.
 

Program Brochure & Benefits