Council for Research on Distributor Best Practices
Sales and Marketing Optimization
The first Research Consortium organized and operated by the CRDBP began in early 2009, and it is pioneering research-driven educational programs on the topic of Sales and Marketing Optimization. It is a collaboration of 20 distributors from various lines of trade, who are conducting research with the objective of developing solutions to a common industry challenge by pooling their resources and achieve a common goal. The consortium is developing practical methodologies and tools that can be used by the consortium members to improve the effectiveness of their sales and marketing strategies and tactical planning. A two-day educational session will be developed based on the resulting knowledge, methodology, and tools.
Schedule
April 7, 2010
- Final Consortium Meeting
April-June 2010
- Develop Educational Program
July 2010 onwards
- Educational Programs Delivery Begins
Spring 2011
- NAW Institute for Distribution Excellence Book Published
If you wish to be contacted when information about the 2011 book is available please contact Vicky Walsh at vwalsh@naw.org.
